A nameplate is a simple form of identification. Just as all vehicles carry the automaker’s name and emblem, most businesses want their products to carry some sort of identification. A nameplate provides this identity.
Nameplates can also carry the unique serial number of the product, which allows a business to track a variety of helpful information. For example, when a customer calls back for service or to request a matching product, a business can ask the customer to supply the serial number. This allows the business to efficiently pull up the specs on the product rather than asking the customer for all the details, saving the business’s money and the customer’s time.
A nameplate is a stamp of authenticity that the product was indeed produced by the manufacturer. This is important for businesses who have a reputation of high quality and whose products are more valuable as a result.
Consumers like to buy products that their friends like, use, and trust. A nameplate keeps a business’s name in front of the owner and other potential customers who see the product. A nameplate is a very low-cost, long-term advertisement.
Nameplates show who owns the product. For example, barn builders may need to repossess their barn from a rent-to-own client who is behind on payments. The nameplate proves that the barn builder is the manufacturer.
Made from aluminum or plastic, nameplates are very durable and keep a business’s name in front of its customers for many years.
Many businesses, including those who produce indoor and outdoor furniture, clocks, sheds, decks, pole barns, chicken coops, and many other products, use nameplates to identify their product, verify its authenticity, and advertise to both existing and potential customers.